Senior Marketing & Brand Manager
Role Overview
Cocoon Inc. is seeking a Senior Marketing & Brand Manager to lead the development and execution of brand strategy, integrated marketing initiatives, and strategic communications that strengthen the company's market position, increase brand awareness, drive website traffic, generate qualified leads, and support long-term business growth.
This role combines strategic brand management, marketing planning, content development, digital marketing, corporate communications, and sales enablement. Senior Marketing & Brand Manager will be responsible for maintaining Cocoon's brand integrity while developing and executing marketing strategies that align with customer needs, business development priorities, and corporate growth objectives.
The ideal candidate is a strategic, creative, and results-oriented marketing professional who can translate complex technical concepts into clear, compelling, customer-focused messaging for government, defense, and aerospace audiences. This individual will work closely with the CRO, executive leadership, business development, engineering, industry partners, and external service providers to ensure consistent messaging, strengthen customer relationships, and position Cocoon as a trusted industry partner.
The successful candidate will demonstrate the ability to develop comprehensive communication strategies, manage multiple priorities in a dynamic environment, and continually evaluate and improve marketing effectiveness. This position requires both strategic leadership and hands-on execution, with an emphasis on delivering measurable results that advance Cocoon's business objectives.
Key Responsibilities
Brand Strategy & Management
Develop, implement, and continuously refine Cocoon's branding and marketing strategy in alignment with corporate objectives, business development priorities, and long-term growth plans.
Establish and maintain consistent brand positioning, messaging, voice, and visual identity across all marketing channels and customer touchpoints.
Strengthen Cocoon's brand reputation, industry visibility, and market credibility within the aerospace, defense, government, and advanced manufacturing sectors.
Develop and maintain brand guidelines, approved messaging, corporate templates, marketing assets, and standards to ensure consistent and professional representation of the company.
Identify opportunities to differentiate Cocoon's capabilities, products, and value proposition within the marketplace.
Evaluate brand awareness, audience engagement, and market positioning to identify opportunities for improvement and increased visibility.
Ensure marketing materials and corporate communications accurately reflect Cocoon's capabilities, strategic priorities, and approved messaging.
Marketing Strategy & Lead Generation
Develop and execute integrated marketing plans and campaigns that support business development objectives, customer engagement, and qualified lead generation.
Establish marketing priorities, performance measures, and execution plans that align with corporate growth strategies and target markets.
Lead digital marketing initiatives, including website content management, search engine optimization (SEO), email marketing, social media, and other digital channels.
Identify and implement effective communication channels, delivery methods, and engagement strategies to reach target audiences and improve marketing effectiveness.
Develop and maintain a marketing calendar encompassing campaigns, content releases, industry events, customer engagement activities, and promotional initiatives.
Monitor and evaluate marketing performance, including website traffic, audience engagement, campaign effectiveness, lead generation, and conversion metrics.
Analyze performance data and market feedback to recommend improvements, optimize campaigns, and maximize the impact of marketing investments.
Identify emerging marketing opportunities, industry trends, and innovative approaches to expand Cocoon's reach and strengthen its competitive position.
Strategic Communication & Content Development
Develop and execute comprehensive communication strategies that align with company objectives, customer priorities, and desired business outcomes.
Establish content development and management processes to ensure marketing and communications materials are accurate, relevant, timely, and consistent with approved messaging.
Develop messaging frameworks, message maps, storyboards, scripts, and other communication materials as needed to convey complex information clearly and effectively.
Create and oversee the development of website content, product descriptions, brochures, case studies, email campaigns, social media content, thought leadership materials, and corporate communications.
Translate complex engineering, material science, product, and technical information into clear, compelling messages that communicate customer value and product differentiation.
Collaborate with subject matter experts, engineering personnel, leadership, and business development teams to validate technical accuracy and ensure messaging reflects Cocoon's capabilities.
Adapt communication strategies and content for different audiences, including government customers, military stakeholders, industry partners, decision-makers, and prospective customers.
Establish content review and approval processes to maintain quality, accuracy, consistency, and alignment with corporate objectives.
Support proposal and business development activities by providing approved messaging, company information, product content, and professionally developed marketing materials.
Presentation Development & Executive Communications
Lead the development, review, and refinement of professional presentations for executive leadership, customer briefings, business development meetings, industry conferences, and trade shows.
Develop compelling presentations that communicate Cocoon's capabilities, technical solutions, customer value propositions, and competitive advantages.
Establish and maintain standardized presentation templates, company overview materials, product presentations, and reusable sales enablement resources.
Review presentations and customer-facing materials for accuracy, clarity, grammar, visual quality, consistency, and alignment with brand standards.
Collaborate with internal stakeholders to gather information, develop messaging, incorporate feedback, and deliver high-quality materials within established timelines.
Ensure presentations and communications are tailored to the intended audience, engagement objectives, and appropriate level of technical detail.
Trade Shows, Industry Engagement & Market Visibility
Develop and oversee marketing strategies for industry conferences, trade shows, exhibitions, customer engagements, and other market-facing activities.
Coordinate the development of branded materials, presentations, promotional content, digital assets, and other resources that support event objectives.
Partner with business development leadership to align event participation with target markets, customer priorities, strategic relationships, and business development opportunities.
Plan and execute pre-event outreach and post-event communications to maximize engagement and support relationship development.
Develop processes to capture event engagement, coordinate follow-up activities, and support the conversion of industry interactions into qualified leads and business opportunities.
Identify opportunities to increase Cocoon's visibility and strengthen its reputation through industry participation, thought leadership, strategic partnerships, and targeted communications.
Cross-Functional Collaboration & Stakeholder Engagement
Work closely with the CRO, executive leadership, business development, sales, engineering, and other internal teams to align marketing strategies with corporate objectives and customer requirements.
Collaborate with customers, industry partners, and external stakeholders to develop coordinated communication approaches and support strategic engagement initiatives.
Build and maintain productive relationships across multiple teams and organizations to facilitate collaboration, information sharing, and timely execution.
Establish rapport with customers and stakeholders by demonstrating professionalism, responsiveness, sound judgment, and a commitment to meeting their needs.
Gather relevant information, clarify requirements, and coordinate the resources necessary to deliver effective marketing and communication solutions.
Manage relationships and deliverables with external marketing agencies, designers, printers, digital service providers, and other partners as required.
Establish clear workflows, responsibilities, review processes, and timelines to support efficient execution across teams.
Demonstrate flexibility and sound judgment when priorities evolve, deadlines shift, or new business requirements emerge.
Process Improvement & Performance Management
Establish and evaluate marketing processes, communication workflows, and performance measures to drive continuous improvement.
Assess the effectiveness of marketing programs and recommend adjustments based on data, customer feedback, industry trends, and business priorities.
Identify opportunities to improve content management, marketing execution, brand consistency, and cross-functional collaboration.
Implement repeatable processes for managing marketing projects, approving content, maintaining corporate assets, and measuring results.
Maintain organized marketing files, project schedules, content libraries, and documentation to support consistency, accountability, and operational efficiency.
Communicate marketing progress, campaign performance, and recommendations to the CRO and leadership to support informed decision-making and continuous improvement.
Requirements
Experience & Education
Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related discipline; equivalent relevant experience may be considered.
Minimum of seven years of professional experience in branding, marketing, strategic communications, or a related field.
Demonstrated experience developing and executing marketing strategies, managing brand identity, and delivering integrated communications initiatives.
Experience developing marketing content, corporate messaging, presentations, sales collateral, and customer-facing communications.
Demonstrated ability to manage multiple projects, competing priorities, and deadlines in a dynamic, schedule-constrained environment.
Experience collaborating with senior leadership, customers, external partners, and cross-functional teams to achieve business objectives.
Desired Experience & Qualifications
Experience supporting the Department of War (DoW), Department of the Navy, military services, federal government, or government contracting organizations.
Knowledge of military aircraft, aviation systems, defense platforms, or related technical capabilities.
Experience in aerospace, defense, advanced manufacturing, material science, or other technically complex industries is preferred.
Experience supporting business development, sales enablement, customer engagement, and strategic growth initiatives.
Experience working in complex, security-conscious, or schedule-constrained environments.
Experience coordinating marketing initiatives with industry partners, external service providers, or geographically distributed teams.
Experience using website analytics, marketing performance metrics, and digital campaign data to inform strategy and improve results.
Software & Technology Proficiency
Candidate should be proficient in Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint, and have experience with relevant document management, collaboration, design, and marketing platforms.
Required and Expected Proficiency
Microsoft Office: Outlook, Word, Excel, and PowerPoint, including advanced presentation development and formatting.
Document Management: Adobe Acrobat and SharePoint or comparable file-sharing and document management systems.
Communication & Collaboration: Microsoft Teams or similar collaboration platforms.
Preferred Experience
Graphic Design & Content Creation: Adobe Creative Cloud applications or comparable design and content development tools.
Website Management & Analytics: Website content management systems, Google Analytics or equivalent website analytics tools, and SEO platforms.
Digital Marketing: Email marketing platforms, social media management tools, and digital campaign reporting systems.
Project & Workflow Management: Airtable, ClickUp, Asana, or comparable project management platforms.
Marketing Performance: Tools for tracking campaign engagement, website traffic, lead generation, and marketing performance.
Candidates should demonstrate the ability to learn new technologies and use digital tools to manage projects, develop content, maintain brand assets, collaborate with stakeholders, and measure marketing effectiveness.
Travel & Work Environment
Headquarters in New Hampshire is preferred; remote candidates may be considered.
Occasional travel may be required to support trade shows, industry conferences, customer meetings, and other business engagements.
The position requires regular collaboration with internal teams, customers, industry partners, and external service providers.
Candidates must be comfortable managing multiple priorities and deadlines while maintaining high standards of professionalism, accuracy, and quality.
The role requires discretion and sound judgment when handling proprietary, sensitive, or customer-related information.
About Cocoon
Cocoon Inc. is an innovative and fast-growing company specializing in advanced textile solutions for aerospace and defense applications aimed at protecting high-value military assets from corrosion. Cocoon partners closely with OEMs and government customers to deliver engineered solutions across the full product lifecycle, from development through sustainment.